At its essence, the Venture business is largely about people. It’s my job to get to know great entrepreneurs with bold visions and help them navigate the usually treacherous startup waters as best I can. It’s an understood occupational hazard that often times, things don’t work out as planned. But when they do, it’s very sweet. Particularly for entrepreneurs who have truly “lived” the startup journey and had the tenacity to see things through. Paul Marino, Dave Jakubowski and the Aggregate Knowledge (AK) team are just those kind of entrepreneurs. And I’m very pleased to have played a small part in helping them achieve their vision, culminating in this week’s acquisition of AK by Neustar.
When I first met Paul Martino sometime in 2007, AK was flying high on its initial idea, the notion of making recommendations based on implicit behavior. I was trying to figure what to start myself and so we exchanged ideas, and even briefly entertained the notion that we might work together. By early 2009, I had joined Foundation Capital as a Venture Partner and around that time Paul had decided to “bet the company” on helping advertisers reach their audiences online and in-exchange capture a meaningful share of the growing online ad budgets.